Pure Authenticity
Bottled at the source
Pure Authenticity
Bottled at the source
Pure Authenticity
Bottled at the Source
Premium bottled water brand Icelandic Glacial yesterday announced a major distribution expansion at grocery, foodservice and convenience store. The news comes after double-digital growth in sales of the brand over the past year. Icelandic Glacial recently landed new distribution at The Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm, according to the company. CEO Reza Mirza told BevNET that added placement builds upon a retail footprint that continues to expand, particularly in the grocery channel. “Overall, we’re at 19 ACV (all commodity volume) [in grocery],” Mirza said. “We have a long way to go, but I look at that as opportunity.” Mirza expects the brand’s recently debuted 0.5 L PET package for its sparkling... Continue Reading →
Premium Water Brand Announces Growth in National Footprint LOS ANGELES, CA (May 8, 2017) – Icelandic Glacial, the premium, naturally-alkaline spring water from Iceland, announced today a major expansion of distribution that includes convenience, grocery, and travel stores nationwide. Additionally, the company has seen significant on-premise growth in hotels, restaurants, and cafes in select markets around the U.S. The increased distribution will place Icelandic Glacial onto shelves in Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm. After a banner year for the brand in 2016, which included the launch of glass bottles as well as sparkling, this expansion will further position Icelandic Glacial as the go-to premium water for consumers around the globe. Additionally,... Continue Reading →
Culver City, California – April 24, 2017 – Icelandic Glacial™, the premium, naturally alkaline spring water from Iceland, has just launched an ad campaign developed to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body. Icelandic Glacial water is bottled directly at the source of Iceland’s Ölfus Spring, and the company is encouraging all consumers to find their own “pure authenticity.” The campaign stars Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and... Continue Reading →
