August 29, 2017

Icelandic Glacial™ Tapped as Official Water for the Rolling Stones’ No Filter Tour

Premium Water Brand Also Launches Contest for U.S. Fans to Attend Paris Show

 

Los Angeles, CA (August 29, 2017)- Icelandic Glacial™ today announced a partnership with legendary rock band, The Rolling Stones, to be the official water for their No Filter Tour in Europe this fall, providing water for the band and their crew of over 75 people. Additionally, the premium, naturally-alkaline spring water brand will have a coinciding contest to send one lucky fan and friend from the U.S. to the October 22 show in Paris where they will have VIP tickets which include a meet and greet with the band.

This marks the second time Icelandic Glacial has partnered with the super group, after previously providing water for the band, their set-up crew, and concert-goers at a free concert in Havana, Cuba, in March of 2016. The concert was a charity event where instruments from some of the world’s top music retail suppliers were provided to aspiring Cuban musical artists most in need.

“We are excited to partner once again with our friends, The Rolling Stones, to keep them hydrated during their tour,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “Our most recent campaign highlighted the ‘Pure Authenticity’ of Icelandic Glacial, and I can’t think of any other group that is more purely and authentically true to themselves.”

Commencing on September 9th in Hamburg, Germany and wrapping up on October 25th in the Paris suburb of Nanterre, France, the No Filter Tour will consist of fourteen performances in nine different countries. The lucky contest winner and a guest will receive round-trip flights, a three-night hotel stay, a meet-and-greet with the band, and premium seats tickets to one of the No Filter Tour’s final performances. Additionally, the winner will receive a free year’s supply of Icelandic Glacial. Details of how to enter are available at IcelandicGlacial.com/RollingStones.

“We are excited to reteam with The Rolling Stones in a larger capacity and are thrilled that, because of this partnership, Icelandic Glacial fans will have the chance at a once in a lifetime experience,” said Reza Mirza, CEO of Icelandic Glacial.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834

August 01, 2017

Icelandic Glacial™ Announces Expanded Distribution in Canada

Premium Water Brand to Increase  Availability Across All Channels

REYKJAVIK, ICELAND (August 1, 2017) – Naturally-alkaline, premium spring water brand, Icelandic Glacial™, today announced a huge expansion in distribution across all channels in Canada. The expansion not only adds new retailers, hotels, and restaurants, but also expands upon preexisting accounts to make Icelandic Glacial more readily available to Canadian consumers.

To date, retailers that carry Icelandic Glacial across the country include Walmart, Whole Foods, Loblaws, Bulk Barn, Giant Tiger, Sobeys, and Costco Business Centre. Additionally, consumers can now enjoy the pristine spring water at Gibby’s Steakhouse, Moishe’s Steakhouse, and La Queue de Cheval Steakhouse, all located in Montreal.

“Together with Unique Foods Canada, who has been an incredible partner, we are thrilled to have increased our footprint in the Canadian market, making Icelandic Glacial widely available throughout the country,” said Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial.

“We are extremely excited to widen availability for our loyal Canadian consumers,” said CEO Reza Mirza. “The increased distribution is part of a long-term trend marking Icelandic Glacial’s growth throughout North America and beyond.”

In addition to the signature spring water in PET bottles, Icelandic Glacial introduced both still and sparkling water in glass bottles just last year, with Canada being one of the first countries to distribute.

“It was easy making the decision to take such a high quality, pristine brand,” commented Jon Silver, President of Unique Foods. “Customers love the taste and quality of the water, the packaging is second to none, and being certified Carbon Neutral for both product and operation puts them miles ahead.”

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Unique Foods (Canada), Inc.

Unique Foods is one of very few companies in North America with a business model that facilitates  comprehensive market coverage, while maintaining control of all the key components required to manage brands effectively. Using a hybrid structure including a network of sub-distributors and wholesalers, combined with strategically positioned warehouse locations, enables us to get product to any retailer in Canada within 48 hours accurately and cost efficiently.

With our warehousing arrangements strategically located, and our portfolio, and hybrid distribution network, we are able to:

  • Move product across Canada, only shipping full loads to each of our warehouses.
  • Ship to all major retailer wholesaler warehouses in a timely and cost effective manner.
  • Utilize sub-distributors to cover independents.
  • Use a credit-rebill system to service any major accounts not close to our warehouses.(i.e. Mainland Maritimes, Vancouver Island).
  • Optimize our pick up arrangements with all divisions of Sobey’s in Atlantic Canada.

 

 

July 19, 2017

BEVERAGE DAILY: Icelandic Glacial Enters China’s Premium Bottled Water Segment

Premium alkaline water brand, Icelandic Glacial, has partnered with international trading firm Golden Field to expand distribution to China. 

Read the article here.

July 12, 2017

Icelandic Glacial to Launch in China

Premium Water Brand Signs Major Deal with Golden Field®

 

LOS ANGELES, CA (July 12, 2017) – Premium, naturally-alkaline spring water brand, Icelandic Glacial™, announced today a massive partnership with international trading company Golden Field® for distribution throughout China. The deal will make Icelandic Glacial available in high-end retailers, restaurants, and nightclubs throughout the region. 

Golden Field focuses on finding the world’s top products and making them readily available on assorted platforms around the globe. With Icelandic Glacial, the company plans to first introduce the brand to high-end channels, later expanding into major convenience stores such as CVS. Additionally, Icelandic Glacial will become available in BHG Stores and Costa Coffee in partnership with the Beijing Hualian Group. These deals will help increase in the brand’s effort to bring the pureness of Iceland and its water to Chinese consumers craving a new, premium water experience.

“This strategic partnership has been in the works for a year as we sought out the best partner to get our water to China,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “We are thrilled that Golden Field will give Chinese consumers the opportunity to experience a piece of Iceland.”

Added CEO Reza Mirza, “Through Golden Field’s many resources in sales and marketing channels, we anticipate nothing but success as we expand Icelandic Glacial’s global reach.” 

Icelandic Glacial is expected to hit shelves in China this October.

“We are thrilled to bring the pureness of Iceland as well as a brand-new, luxury drinking experience to 1.3 billion of Chinese people,” Stephen Lu, General Manager of Golden Field said. “This strategic partnership with the world’s top water, Icelandic Glacial, is a win not just for Golden Field and Iceland Glacial, but for customers in China.”

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Golden Field®

Golden Field is an innovative international trading company focused on developing brands globally, purchasing from origin and selling in various markets. The company has offices in Beijing, Shanghai, Taiwan and France with marketing through China for a global world vision. Golden Field owns more than 40,000 offline outlets including CVS, HoReCa and other retailers. They also operate one of the largest ecommerce sites, making products visible to 4,000,000+ customers every day.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

 

May 09, 2017

BevNet: Icelandic Glacial Expands Distribution, Plans To Launch Flavored SKUs

Premium bottled water brand Icelandic Glacial yesterday announced a major distribution expansion at grocery, foodservice and convenience store. The news comes after double-digital growth in sales of the brand over the past year.

Icelandic Glacial recently landed new distribution at The Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm, according to the company. CEO Reza Mirza told BevNET that added placement builds upon a retail footprint that continues to expand, particularly in the grocery channel.

“Overall, we’re at 19 ACV (all commodity volume) [in grocery],” Mirza said. “We have a long way to go, but I look at that as opportunity.”

Mirza expects the brand’s recently debuted 0.5 L PET package for its sparkling variety to drive growth in grocery and convenience, noting that the product has been gaining traction at ampm. Meanwhile, Icelandic Glacial’s glass bottle offerings, introduced in 2016, have been a booming success for the company in hotels and restaurants. Mirza stated that nearly all of the brand’s glass bottles are sold for on-premise consumption and that foodservice sales are up 60 percent over the past year. Glass bottles have “exceeded our wildest expectations,” he said.

The brand is seeing similar growth off-premise: dollar sales of Icelandic Glacial water were up 50 percent in measured accounts over a 52-week period ending on April 8, 2017, according to market research firm Nielsen.

Anheuser-Busch InBev, which owns just under 20 percent of Icelandic Glacial, is the master distributor for the brand in the U.S. The products are also carried by Dora’s Naturals in metro New York and by UNFI and KeHe for distribution in the natural channel.

Icelandic Glacial intends to build upon traction for its sparkling waters with the launch of new flavored varieties in the second half of 2017. Mirza believes that sparkling will be a springboard for additional innovation and drive the company’s vision of becoming a “full-service beverage company for all your bottled water needs.”

The new products are expected to launch on the heels of a new ad campaign called “Pure Authenticity” which promotes the purity and source of Icelandic Glacial water. The campaign was designed to build consumer awareness about the origin of the water and its natural alkalinity.

Read Full Article Here

May 08, 2017

Icelandic Glacial Continues Expanding Distribution Across All Channels

Premium Water Brand Announces Growth in National Footprint

LOS ANGELES, CA (May 8, 2017) – Icelandic Glacial, the premium, naturally-alkaline spring water from Iceland, announced today a major expansion of distribution that includes convenience, grocery, and travel stores nationwide. Additionally, the company has seen significant on-premise growth in hotels, restaurants, and cafes in select markets around the U.S.

The increased distribution will place Icelandic Glacial onto shelves in Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm. After a banner year for the brand in 2016, which included the launch of glass bottles as well as sparkling, this expansion will further position Icelandic Glacial as the go-to premium water for consumers around the globe. Additionally, the company’s newly-acquired on-premise accounts come on the heels of a major exclusive partnership with Southern California’s Terranea Resort, where Icelandic Glacial is available for all guests and suites across the 102-acre estate.

“We’re excited to expand our reach to get Icelandic Glacial into the hands of a broader base of consumers through these exciting new partnerships,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “2016 was a stellar year where the brand saw high, double-digital growth which we continue to experience.”

“We are pleased to see the continuous, rapid growth across all channels and look forward to further expansion across the nation and around the world this year.” said CEO, Reza Mirza.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

April 24, 2017

Icelandic Glacial™ Launches “Pure Authenticity” Ad Campaign

Culver City, California – April 24, 2017Icelandic Glacial™, the premium, naturally alkaline spring water from Iceland, has just launched an ad campaign developed to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body. Icelandic Glacial water is bottled directly at the source of Iceland’s Ölfus Spring, and the company is encouraging all consumers to find their own “pure authenticity.”

The campaign stars Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and proud men’s fashion icon, and Broderick Hunter a male model who finds peace with being in an industry full of rejection.

The campaign includes four digital videos (linked below) as well as various OOH buys including billboards and NYC subway posters as well as print advertising.

Hunter McGrady: https://www.youtube.com/watch?v=WJ2gmLvfbDA

Nick Wooster: https://www.youtube.com/watch?v=TfBHqMtIMPo

Khoudia Diop: https://www.youtube.com/watch?v=XnENM7LwIrA

Broderick Hunter: https://www.youtube.com/watch?v=uj621u0Igv0

“We are so excited to see authenticity come to life via these four unique personalities,” said Reza Mirza, CEO of Icelandic Glacial. “We hope that these stories encourage people to embrace their authentic selves. Our brand starts with authenticity at its core and this permeates everything we do as a company.”

For additional information, please visit www.IcelandicGlacial.com.

About Icelandic Glacial™

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon-neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

 

December 14, 2016

Terranea Resort Announces Partnership with Icelandic Glacial™ Water


Southern California resort furthers its commitment to environmental stewardship, offering guests premium water from the world’s first carbon-neutral water brand

 

 

Rancho Palos Verdes, Calif. (December 14, 2016) Terranea Resort, A Destination Hotel, is proud to announce their strategic partnership with Icelandic Glacial™, the world’s first bottled water certified CarbonNeutral® for both product and operation, furthering the resort’s commitment to environmental stewardship. Together the pair will deliver premium water sourced from Iceland’s naturally replenishing underground Ölfus Spring to guests of Terranea while maintaining a “net zero” carbon footprint.

Icelandic Glacial water will be available in all guestrooms and suites, as well as available for purchase, at the 102-acre coastal resort. Following, the collaboration will make Icelandic Glacial water available for major resort events and special programming throughout the year. On Icelandic National Day, June 17, 2017, Icelandic Glacial will sponsor various promotions for consumers to have a chance to win a trip to Terranea Resort.

“We are proud to partner with Icelandic Glacial and look forward to offering guests water that ranks high in quality, purity and environmental sustainability,” said Terranea Resort Senior Vice President of Sales & Marketing Agnelo Fernandes. “We look forward to expanding our collaboration to create enhanced events and integrated experiences for our guests.”

By partnering with Terranea Resort, Icelandic Glacial looks forward to further introducing the brand to Southern Californians. “Sustainability and environmental conservation are a part of our company’s DNA,” said Chairman and Co-Founder of Icelandic Glacial Jon Olafsson. “The resort’s mission, clientele, and dedication to being an eco-friendly brand falls directly in line with the values of Icelandic Glacial.”

“Terranea is a luxury brand that provides its guests with products and experiences of exceptional quality,” added Reza Mirza, CEO of Icelandic Glacial. “We are honored to be selected as their bottled water partner.”

For additional information on Terranea Resort, visit www.terranea.com. For additional information on Icelandic Glacial, visit www.IcelandicGlacial.com.

Media Contacts

Jessie Burns, Terranea Resort – jburns@destinationhotels.com / 310-265-2852 

Laura Bonfiglio, NJF – lbonfiglio@njfpr.com646-237-4524

Ali Whitaker, Icelandic Glacial – ali.whitaker@icelandicglacial.com / 424-201-6804

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About Terranea Resort, A Destination Hotel

Located on California’s Palos Verdes Peninsula, Terranea is Los Angeles’ premier oceanfront resort with 102-acres of unparalleled Pacific Ocean views. Terranea opened its doors in June 2009 and offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas and luxurious villas, which are also available for purchase as seaside second homes through Terranea Real Estate. Amenities include The Links at Terranea, a nine-hole, par three golf course; award-winning 50,000 sq. ft. oceanfront spa and fitness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of conference and meeting space; and eight dining venues including signature restaurant mar'sel; Nelson's, a cliff-side spot ideal for whale watching; and Asian-inspired bashi. Terranea is proud of its farm-to-Terranea culinary philosophy that focuses on utilizing local and sustainable ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, beehives, a Sea Salt Conservatory and more. The resort’s innovative adventure concierge, lets guests discover and explore Terranea’s rich terrain with miles of scenic coastal trails, secluded beach cove and ocean environment. Fun, enriching programs and activities such as habitat photography, falconry, kayaking and paddle boarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe Enterprises and JC Resorts and is a member of the American Express Fine Hotels & Resorts program and AAA Four-Diamond property. Since its opening, Terranea Resort has been named one of Travel + Leisure’s 500 Best Hotels in the World and earned a spot on Condé Nast Traveler’s Readers Choice Awards and Gold List. The resort also received the Award of Excellence from Wine Spectator and has been recognized numerous times on U.S. News & World Report's Best U.S. Hotels list. For additional information about Terranea Resort, www.terranea.com, call 866-802-8000 or follow Terranea on Facebook, Instagram and Twitter.

 

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties from coast to coast, the award-winning portfolio features 20 renowned golf courses, 20 indigenous spas, and 110 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: Destination Hotels.

 

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint. For more information, visit IcelandicGlacial.com. Like us on Facebook: Icelandic Glacial Water. Follow us on Instagram: @icelandicglacial.

December 07, 2016

Icelandic Glacial™ and Teforia Partner for the Perfect Cup of Tea

 Premium Water Brand forms Strategic Partnership with New Tea Infusion Device

LOS ANGELES, CA (December 7, 2016) – Icelandic Glacial™ announced today a new partnership with the first-of-its kind intelligent tea infuser, Teforia. The premium water brand will be the preferred water partner for the device, which intuitively considers the time, temperature, and amount of water needed to perfectly brew tea.

Seeking to create a fully immersive experience for tea drinkers, Teforia employed a third party to test a number of bottled water brands in order to find the best available for brewing outstanding tea. Though not often thought of, the quality of water used can greatly impact the flavor of tea. Ultimately, Icelandic Glacial was recommended due to the exceptional purity. The natural spring water is bottled at its source, Iceland’s legendary Ölfus Spring, after a gradual filtration over uninhabited and untouched lava field.

“We’re thrilled to offer our users access to the best tea possible,” says Joe Lopez, Chief Revenue Officer of Teforia. “From our expertly designed system of brewing to the highest quality water available, you’ll be able to create a cup of tea that is like no other.” Purchasers of Teforia are recommended to use Icelandic Glacial with this system through package messaging and point of sale signage.

Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson, added, “We are proud to partner with another brand that represents excellence in their respective field. Icelandic Glacial is known for its exceptional purity, having the perfect blend of minerals to give the consumer the best in bottled water.”

“We are excited to partner with Teforia for this opportunity,” said Reza Mirza, CEO of Icelandic Glacial. “We are looking to expand the strategic alliance globally as Teforia becomes available in different countries and look forward to providing consumers with the perfect cup of tea.”

Teforia’s intelligent tea infusers are now available on Teforia.com, Amazon.com and Williams-Sonoma.com. Icelandic Glacial is available in both still and sparkling at major grocery stores across 29 countries.

About Icelandic Glacial™

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

About Teforia

Teforia blends the ancient tradition of tea with first-of-its-kind technology into a sensory experience for the modern world. The company's flagship product, Teforia, is the first machine-learning tea infusion device that infuses the best cup of tea you've ever had automatically, with the tap of a finger. Part companion and part guide, Teforia helps you discover, enjoy and journey into the world of authentic and exceptional tea, all tailored to your own preferences. Led by founder & CEO Allen Han, Teforia was founded in 2014 and is headquartered in Mountain View, CA. For more information please visit: teforia.com.

October 28, 2016

In Loving Memory of Johnny Walker

In loving memory of our good friend and partner, Johnny Walker, the Managing Director of Pacific Beverages Pte.Ltd, our long standing distributor in Singapore.

His large presence and even larger personality – exemplified by his annual creation of a remarkable range of experimental fishing flies – will leave a hole which will never be filled.
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